![]() ![]() ![]() Understandably, FIFA wants a slice of that income stream, which until now has predominantly gone to EA.įIFA 22 Black Friday Event: Start Date, Best Of TOTW, Packs, SBCs and Everything You Need To Know The franchise's ability to generate revenue has skyrocketed over the last few years through the popularity of its Ultimate Team mode, where players spend actual money to obtain the best footballers on the game. Per Barstool Sports, FIFA requested that EA double their rights fees from $500 million to $1 billion in order for them to sign off on a fresh four-year deal - in recognition of the increasing name value of its brand and associated trademarks. ![]() The existing rights deal between EA Sports and FIFA is due to expire next year - and it's fair to say that negotiations over an extension to the agreement could have gone better. ![]()
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